Blog
Notes on brand,
design and being found.
Short, useful answers to the questions clients actually ask us.
- Search & AI18 June 2026
SEO, AEO and GEO: what is the difference?
Three abbreviations, one goal: being found and understood. Here is what each one actually means for a small business.
5 min read
- AI Search27 May 2026
How can ChatGPT find and recommend your business?
AI tools cannot recommend what they cannot understand. A practical look at what makes a business legible to them.
6 min read
- Search & AI30 April 2026
Is Google still important when people use AI search?
Short answer: yes. Longer answer: it is no longer the only door into your business.
4 min read
- Web Design19 March 2026
What makes a website easier for AI tools to understand?
Five practical, non-technical things that make your site legible to search engines and AI platforms alike.
5 min read
- Branding11 February 2026
Why strong branding and being found work better together
Being found is only half the job. Being remembered once you are found is the other half.
4 min read
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