Brand identity design
A brand that feels like
your business.
Your brand should look professional, truly represent your business and give people something to recognise, trust and remember.
Your business has changed.
Has your brand kept up?
Maybe the business has grown, the clients have changed or the work has become more valuable, but the brand still looks like it did years ago.
When the way your business looks doesn’t match the quality of what you actually deliver, it can affect trust, perceived value and whether someone chooses to enquire at all.
Your brand should grow with your business.
What we create
How a spot-on brand helps your business?
- 01
Brand strategy
A clear direction for how your business should look, feel and communicate.
- 02
Visual identity
A recognisable visual world built around your business.
- 03
Logo system
Primary, secondary and supporting logo variations that work across different formats.
- 04
Colour + typography
A consistent visual language that becomes recognisably yours.
- 05
Brand guidelines
Simple rules that keep everything looking and feeling consistent.
- 06
Marketing collateral
Branded materials for the places your customers actually see you.
- 07
Print design
Brochures, presentations, business cards and other physical brand materials.
More than a logo
A strong brand starts working before you say a word.
- Recognition
- Make your business easier to recognise and remember.
- Trust
- Look as professional as the work you deliver.
- Consistency
- Show up as the same business wherever people find you.
- Distinction
- Give people a reason to remember you instead of the competitor next door.
- Perceived value
- Present your business at the level you actually operate.
- Confidence
- Give yourself a brand you’re proud to send people to.
Selected branding work
All work
Wildstahl
A bold, monochrome website and printed brochure that let the steelwork do the talking.
Go Plans
A brighter rebrand and website that made build-cost estimates feel simple, supported by a steady stream of digital marketing.
Studio7
A calm, botanical identity, a gentle website and social content that carry the same sense of restoration as the studio itself.
Branding questions, answered.
Do I need a complete rebrand or just a brand refresh?
Not every business needs to start again. If your positioning, audience or offer has changed significantly, a full rebrand may make more sense. If the foundations are still right but the visual identity feels dated or inconsistent, a brand refresh can often be enough. We’ll work out what actually needs changing before designing anything.
How long does a brand identity project take?
Most brand identity projects take around 4 to 8 weeks, depending on the scope, number of deliverables and how quickly feedback is shared. A simple brand refresh may take less time, while a full branding project involving strategy, visual identity and marketing collateral may take longer.
What do I receive at the end of a branding project?
Your final brand identity package depends on the project, but it can include your logo design and logo system, colour palette, typography, visual identity assets, brand guidelines and ready-to-use files for digital and print. Marketing collateral and social templates can also be included where needed.
Can you work with my existing logo?
Yes. Sometimes the logo is not the problem. We can review what already exists and decide whether it needs refining, expanding into a stronger visual identity or replacing altogether. There’s no reason to throw away something that still works.
Do you also design websites after branding?
Yes. Branding and web design work particularly well together because the website becomes one of the main places your new identity actually comes to life. SABO can take the brand directly into a new or redesigned website so everything feels consistent from the beginning.
How much does branding cost?
Branding costs depend on how much your business actually needs. A focused brand refresh is very different from a full brand identity project involving strategy, logo design, visual identity, guidelines and marketing materials. After an initial conversation, we’ll recommend the scope that makes sense for your business rather than selling you things you don’t need.
Also growing your audience? See how we help with social media.
Ready for a brand that feels like your business?
Let’s make you easier to recognise, remember and choose.
Tell me a little about your business, what isn’t working and where you want to take it next.