Wildstahl

The existing website had become cluttered and difficult to navigate, with too much information competing with the artwork.

The positioning was also unclear. Commissioned work, available pieces and general information all had similar importance, making it harder for potential clients to understand what Wildstahl offered or what to do next.

The artist also needed a website that could be easily updated as new work became available, pieces sold and new commissions were completed.

The existing identity already had a strong industrial character, so the aim was not to completely reinvent the brand.

I refined the logo, typography and colour palette to create a cleaner, more contemporary visual system that worked better alongside the artwork and could be used consistently across the website and brochure.

I simplified the website structure and designed the experience around how a potential buyer or commissioner would actually use it.

The mobile experience was designed alongside the desktop in Figma.

The navigation, artwork layouts, content hierarchy and calls to action were adapted for smaller screens while keeping the same simple, image-led experience.

I also designed a printed Wildstahl brochure for exhibitions and art events.

The brochure followed the same visual direction as the website, introducing the artist and his work in a simple format that could support conversations with potential buyers and clients interested in commissioned pieces.